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Radio-active Iodine Uptake in VitiligoKumar, Vinay; Shankar, Vijay; Chaudhary, Satdev; Bhatia, Krishan Kumar; Mehta, Lalit Kumar; Arora, Nishi; Arora, Des Raj · The Journal of Dermatology · 1990
The Impact of Message Framing and Credibility : Findings for Nutritional GuidelinesArora, Raj; Arora, Alisha · 2004
Using framing and credibility to incorporate exercise and fitness in individuals' lifestyleArora, Raj; Stoner, Charles; Arora, Alisha · Journal of Consumer Marketing · 2006
Effectiveness of Message Sidedness and Credibility on Healthy Eating to Prevent CancerArora, Raj; Arora, Alisha · Services Marketing Quarterly · 2006
Influence of Key Variables on the Patientsʼ Choice of a PhysicianArora, Raj; Singer, Joseph; Arora, Alisha · Quality Management in Health Care · 2004
The long-term use of garlic in ischemic heart disease An appraisalRamesh C. Arora; Sunita Arora; Raj K. Gupta · 1981
Zingiber officinale Rosc. modulates gamma radiation-induced conditioned taste aversionAshok Sharma; Anupum Haksar; Raman Chawla; Raj Kumar; Rajesh Arora; Surender Singh; Jagdish Prasad; F. Islam; M.P. Arora; Rakesh Kumar Sharma · 2005
Formulating direct marketing offers with conjoint analysisRaj Arora · 1991
Measuring customer‐based brand equityLassar, Walfried; Mittal, Banwari; Sharma, Arun · Journal of Consumer Marketing · 1995
Brand origin: conceptualization and reviewThakor, Mrugank V. · Journal of Consumer Marketing · 1996
Explaining Green Purchasing BehaviorChan, Ricky Y. K.; Lau, Lorett B. Y. · Journal of International Consumer Marketing · 2002
Consumer perceptions of “green power”Rowlands, Ian H.; Parker, Paul; Scott, Daniel · Journal of Consumer Marketing · 2002
Hyperreality and Globalization:Belk, Russell W. · Journal of International Consumer Marketing · 1996
The Net GenerationNapoli, Julie; Ewing, Michael T. · Journal of International Consumer Marketing · 2000
Brand Orientation – A Strategy for SurvivalUrde, Mats · Journal of Consumer Marketing · 1994
Ten barriers to marketing planningMcDonald, Malcolm H.B. · Journal of Consumer Marketing · 1991