海量图书期刊资源,随时随地畅享阅读乐趣
Gamblers' habitMizerski, Richard; Mizerski, Katherine; Lam, Desmond; Lee, Alvin · Journal of Business Research · 2013
Viewer Miscomprehension Findings Are Measurement BoundRichard W. Mizerski · Journal of Marketing · 1982
Viewer Miscomprehension Findings are Measurement BoundMizerski, Richard W. · Journal of Marketing · 1982
UNDERSTANDING AND USING EMOTIONS IN ADVERTISINGMizerski, Richard W.; Dennis White, J. · Journal of Consumer Marketing · 1986
Primacy and Recency Effects on Clicking BehaviorJamie Murphy; Charles Hofacker; Richard Mizerski · 2006
Causal Complexity: A Measure of Consumer Causal AttributionRichard W. Mizerski · Journal of Marketing Research · 1978
Causal Complexity: A Measure of Consumer Causal AttributionMizerski, Richard W. · Journal of Marketing Research · 1978
The Attribution Process in Consumer Decision MakingMizerski, Richard W.; Golden, Linda L.; Kernan, Jerome B. · Journal of Consumer Research · 1979
Insightful Social Marketing LeadershipLagarde, F. · Social Marketing Quarterly · 2012
Choosing Effective Behavior Change ToolsMcKenzie-Mohr, D.; Schultz, P. W. · Social Marketing Quarterly · 2014
NOTES FROM THE FIELDSmith, Bill · Social Marketing Quarterly · 2005
Branding and brand envySmith, Bill · Social Marketing Quarterly · 1999
An Interview with Eric YoungSchwartz, Beverly · Social Marketing Quarterly · 2008
CORPORATE OUTREACH: OPPORTUNITIES AND CHALLENGESFrazier, Harry; Gagné, Martha · Social Marketing Quarterly · 2004
AUSTRALIAN CASE STUDIESJames, Bruce · Social Marketing Quarterly · 2002
LOOKING AHEAD MEETINGS AND CONFERENCES POSITION ANNOUNCEMENTSSocial Marketing Quarterly · 2002