海量图书期刊资源,随时随地畅享阅读乐趣
Book ReviewsAndreasen, Alan R; Ringold, Debra Jones · Journal of Public Policy & Marketing · 2006
The Informational Content of Cigarette Advertising: 1926–1986Ringold, Debra Jones; Calfee, John E. · Journal of Public Policy & Marketing · 1989
Le Mieux Est L'ennemi Du BienDebra Jones Ringold · Journal of Public Policy & Marketing · 2008
The 70% Majority: Enduring Consumer Beliefs about AdvertisingCalfee, John E.; Ringold, Debra Jones · Journal of Public Policy & Marketing · 1994
The 70% Majority: Enduring Consumer Beliefs about AdvertisingJohn E. Calfee and Debra Jones Ringold · Journal of Public Policy & Marketing · 1994
Le Mieux Est L'ennemi Du BienRingold, Debra Jones · Journal of Public Policy & Marketing · 2008
Perceived Age and Attractiveness of Models in Cigarette AdvertisementsMazis, Michael B.; Ringold, Debra Jones; Perry, Elgin S.; Denman, Daniel W. · Journal of Marketing · 1992
Perceived Age and Attractiveness of Models in Cigarette AdvertisementsMichael B. Mazis, Debra Jones Ringold, Elgin S. Perry and Daniel W. Denman · Journal of Marketing · 1992
Social Marketing: Its Definition and DomainAlan R. Andreasen · Journal of Public Policy & Marketing · 1994
The New Marketing MyopiaSmith, N. Craig; Drumwright, Minette E; Gentile, Mary C · Journal of Public Policy & Marketing · 2010
Stakeholder Marketing 2.0Chakravorti, Bhaskar · Journal of Public Policy & Marketing · 2010
Marketing as Constructive EngagementShultz, Clifford J · Journal of Public Policy & Marketing · 2007
Ethical Challenges of Social MarketingBrenkert, George G. · Journal of Public Policy & Marketing · 2002
Marketing Ethics: Onward toward Greater ExpectationsGene R. Laczniak · Journal of Public Policy & Marketing · 1993
Front MatterJournal of Public Policy & Marketing · 2006
The Same, but DifferentJoel B. Cohen · Journal of Public Policy & Marketing · 2006