When 2 + 2 Is Not the Same as 1 + 3: Variations in Price Sensitivity across Components of Partitioned Prices
- 期刊名称Journal of Marketing Research
- 作者Rebecca W. Hamilton and Joydeep Srivastava
- 卷第45卷
- 期第4期
- 印刷ISSN0022-2437
- 文件大小2591.24KB
- 发表时间2008-08
- DOI10.2307/30162547
- 页码450-461
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