海量图书期刊资源,随时随地畅享阅读乐趣
Product involvement: an application in clothingNina Michaelidou; Sally Dibb · 2006
Characteristics of Marketing Channels: A Theoretical FrameworkMichaelidou, Nina; Arnott, David C.; Dibb, Sally · The Marketing Review · 2005
Using email questionnaires for research: Good practice in tackling non-responseMichaelidou, Nina; Dibb, Sally · Journal of Targeting, Measurement and Analysis for Marketing · 2006
Brand switching in clothing: the role of variety-seeking drive and product category-level characteristicsNina Michaelidou; Sally Dibb · 2009
The impact of antismoking information on teenagers' attitude and intention: implications and challenges for designing antismoking school interventionsMichaelidou, Nina; Dibb, Sally; Ali, Haider · Journal of Strategic Marketing · 2010
An Overview of Content AnalysisHarwood, Tracy G.; Garry, Tony · The Marketing Review · 2003
Book ReviewPressey, Andrew · The Marketing Review · 2006
Writing a Research ProposalBaker, Michael J. · The Marketing Review · 2000
EditorialTynan, Caroline · The Marketing Review · 2001
The Diverse Interpretations of 'Brand'de Chernatony, Leslie · The Marketing Review · 2000
Knowledge Management in MarketingSchlegelmilch, Bodo B.; Penz, Elfriede · The Marketing Review · 2002
Recycling Postmodern MarketingBrown, Stephen · The Marketing Review · 2006
Key Account Management – A Domain ReviewMcDonald, Malcolm · The Marketing Review · 2000