Why People Respond to SurveysPoon, Patrick S.; Albaum, Gerald; Evangelista, Felicitas U. · Journal of International Consumer Marketing · 2004

An Empirical Test of Alternative Theories of Survey Response BehaviourPoon, Patrick; Albaum, Gerald; Evangelista, Felicitas · Market Research Society. Journal. · 1999

Using response behaviour theory to solicit survey participation in consumer research: An empirical studyEvangelista, Felicitas; Poon, Patrick; Albaum, Gerald · Journal of Marketing Management · 2012

Differences in Marketing Managers' Decision Making Styles Within the Asia-Pacific RegionAlbaum, Gerald; Herche, Joel; Yu, Julie; Evangelista, Felicitas; Murphy, Brian; Poon, Patrick · Journal of Global Marketing · 2008

A comparative study of the management styles of marketing managers in Australia and the People's Republic of ChinaPoon, Patrick S.; Evangelista, Felicitas U.; Albaum, Gerald · International Marketing Review · 2005

Measuring customer‐based brand equityLassar, Walfried; Mittal, Banwari; Sharma, Arun · Journal of Consumer Marketing · 1995

Brand origin: conceptualization and reviewThakor, Mrugank V. · Journal of Consumer Marketing · 1996

Explaining Green Purchasing BehaviorChan, Ricky Y. K.; Lau, Lorett B. Y. · Journal of International Consumer Marketing · 2002

Consumer perceptions of “green power”Rowlands, Ian H.; Parker, Paul; Scott, Daniel · Journal of Consumer Marketing · 2002

Hyperreality and Globalization:Belk, Russell W. · Journal of International Consumer Marketing · 1996

The Net GenerationNapoli, Julie; Ewing, Michael T. · Journal of International Consumer Marketing · 2000

Brand Orientation – A Strategy for SurvivalUrde, Mats · Journal of Consumer Marketing · 1994

Ten barriers to marketing planningMcDonald, Malcolm H.B. · Journal of Consumer Marketing · 1991