The branding consultant's recommendation for the re-branding of Oldham town: weighing in on the conceptual fit
- 期刊名称The Marketing Review
- 作者Kadembo, Ernest M.; Jackson, Howard; Feather, Denis; Granata, Nadio
- 卷第10卷
- 期第4期
- 印刷ISSN1469-347X
- 文件大小111.70KB
- 发表时间2010-11-15
- DOI10.1362/146934710x541302
- 页码319-331
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