Gains and Losses from the Misperception of Brand Origin: The Role of Brand Strength and Country-of-Origin Image
- 期刊名称Journal of International Marketing
- 作者Balabanis, George; Diamantopoulos, Adamantios
- 卷第19卷
- 期第2期
- 印刷ISSN1069-031X
- 文件大小168.48KB
- 发表时间2011-06
- DOI10.1509/jimk.19.2.95
- 页码95-116
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