On becoming a culturally plural consumer
- 期刊名称Journal of Consumer Marketing
- 作者Fortin, David; Sankaran, K.; Demangeot, Catherine
- 卷第28卷
- 期第7期
- 印刷ISSN0736-3761
- 文件大小260.10KB
- 发表时间2011-11
- DOI10.1108/07363761111181536
- 页码540-549
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