海量图书期刊资源,随时随地畅享阅读乐趣
Marketing strategies of small industrial manufacturersJ.Donald Weinrauch; O.Karl Mann; Julie M. Pharr; Patricia A. Robinson · 1991
A Research Agenda for Brand-Building on the Internet with Banner AdvertisingPharr, Julie M. · Services Marketing Quarterly · 2004
Globalization and Its Marketing Challenges || Synthesizing Country-of-Origin Research from the Last Decade: Is the Concept Still Salient in an Era of Global Brands?Julie M. Pharr · Journal of Marketing Theory and Practice · 2005
Materialism and Social ConsumptionFitzmaurice, Julie; Comegys, Charles · The Journal of Marketing Theory and Practice · 2006
Relationship Drivers of Customer CommitmentRussell Lacey · Journal of Marketing Theory and Practice · 2007
Relationship Drivers of Customer CommitmentLacey, Russell · The Journal of Marketing Theory and Practice · 2007
The Extended Self UnboundBelk, Russell W. · The Journal of Marketing Theory and Practice · 2014
Some Antecedents of Price SensitivityRamirez, Edward; Goldsmith, Ronald E. · The Journal of Marketing Theory and Practice · 2009
Chaos Theory: Marketing & Management ImplicationsNoel Doherty and Nejdet Delener · Journal of Marketing Theory and Practice · 2001
Consumer Ethics of AdolescentsFlurry, Laura A.; Swimberghe, Krist · Journal of Marketing Theory and Practice · 2016
Chaos Theory: Marketing & Management ImplicationsDoherty, Noel; Delener, Nejdet · Journal of Marketing Theory and Practice · 2001