![Can positioning strategies help influence willingness to pay for office space? Evidence on the moderating effect of office space grade and industry sector for occupiers of leased office space]()
Can positioning strategies help influence willingness to pay for office space? Evidence on the moderating effect of office space grade and industry sector for occupiers of leased office spaceCheah, Jun-Hwa; Ting, Hiram; Thaichon, Park; Fam, Kim-Shyan; Bazylewich, Martin · Journal of Strategic Marketing · 2020