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CONSUMERS, CHARACTERS, AND PRODUCTS: A Balance Model of Sitcom Product Placement EffectsRussell, Cristel Antonia; Stern, Barbara B.; Stern, Barbara B. · Journal of Advertising · 2006
Partial purification of a novel mitogen for oligodendrogliaBarbara Q. Kreider; J. B. Grinspan; M. B. Waterstone; G. T. Bramblett; B. Ances; M. Williams; J. Stern; V. M.-Y. Lee; D. Pleasure · 1995
Forthcoming ArticlesBarbara B. Stern · 1988
Gender schema and fashion consciousnessStephen J. Gould; Barbara B. Stern · 1989
"Crafty Advertisers": Literary versus Literal DeceptivenessBarbara B. Stern · Journal of Public Policy & Marketing · 1992
Advertising comedy in electronic dramaStern, Barbara B. · European Journal of Marketing · 1996
The Importance of Being Ernest:Stern, Barbara B. · Journal of Advertising Research · 2002
Services culture: A matrix to measure diversityBarbara B. Stern · 1988
Advertising and Consumer BehaviorDaniel K. Stewart · Journal of Advertising · 1974
PR Perspectives for AdvertisersWalter J. Walsh · Journal of Advertising · 1975
Antecedents of True Brand LoyaltyKim, Jooyoung; Morris, Jon D.; Swait, Joffre · Journal of Advertising · 2008
"Regulating Sin" Across CulturesWolburg, Joyce M.; Venger, Olesya · Journal of Advertising · 2009
Repetition Variation Strategies for Narrative AdvertisingChang, Chingching · Journal of Advertising · 2009
Measuring Trust In AdvertisingSoh, Hyeonjin; Reid, Leonard N.; King, Karen Whitehill · Journal of Advertising · 2009
Commercials as Context for Other CommercialsPoncin, Ingrid; Derbaix, Christian · Journal of Advertising · 2009
Long Live Creative Media ChoiceDahlén, Micael; Friberg, Lars; Nilsson, Erik · Journal of Advertising · 2009