Framing and involvement effects on consumers’ brand choice
- 期刊名称EuroMed Journal of Business
- 作者Gamliel, Eyal; Herstein, Ram; Luís Abrantes, José; Albayrak, Tahir; Caber, Meltem
- 卷第8卷
- 期第2期
- 印刷ISSN1450-2194
- 文件大小251.99KB
- 发表时间2013-07-12
- DOI10.1108/EMJB-08-2012-0016
- 页码117-133
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