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[International Series in Quantitative Marketing] Innovation and Marketing in the Pharmaceutical Industry Volume 20 || Pharmaceutical Lifecycle Extension Strategies

[International Series in Quantitative Marketing] Innovation and Marketing in the Pharmaceutical Industry Volume 20 || Pharmaceutical Lifecycle Extension Strategies

Ding, Min; Eliashberg, Jehoshua; Stremersch, Stefan

作者Ding, Min; Eliashberg, Jehoshua; Stremersch, Stefan
文件大小416.70KB
发表时间2014
DOI10.1007/978-1-4614-7801-0_8
页码225-254

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