海量图书期刊资源,随时随地畅享阅读乐趣
Elderly Consumers' Characterization of Medication Information SourcesStrutton, H. David; Lumpkin, James R. · Journal of Current Issues & Research in Advertising · 1993
The Effect of Consumer Perceptions on Generic OTC Usage Among the ElderlyStrutton, H. David; Pelton, Lou E.; Lumpkin, James R. · Health Marketing Quarterly · 1993
The Influence of Determinant Product Attributes on the Elderly's Information Search for Health Care InnovationsH. David Strutton and James R. Lumpkin · Journal of Marketing Theory and Practice · 1993
The Influence of Determinant Product Attributes on the Elderly’s Information Search for Health Care InnovationsStrutton, H. David; Lumpkin, James R. · Journal of Marketing Theory and Practice · 1993
Brand Placement RecognitionBrennan, Ian; Babin, Laurie A. · Journal of Promotion Management · 2004
Evaluating Event Marketing: Experience or Outcome?Wood, Emma H. · Journal of Promotion Management · 2009
Promotion Decision ModelsStautamoyer, Gail · Journal of Promotion Management · 1995
Promotional ProductsFletcher, Alan D. · Journal of Promotion Management · 2002
Trade Shows and FairsPalumbo, Fred; Herbig, Paul A. · Journal of Promotion Management · 2002
Explaining Love of Wine BrandsCorreia Loureiro, Sandra Maria; Kaufmann, Hans Ruediger · Journal of Promotion Management · 2012
IntroductionGalician, Mary-Lou · Journal of Promotion Management · 2004
FROM THE EDITORNelson, Richard Alan · Journal of Promotion Management · 2005