Development of marketing capabilities scale in banking sector
- 期刊名称Measuring Business Excellence
- 作者Chahal, Hardeep; Kaur, Jagmeet
- 卷第18卷
- 期第4期
- 印刷ISSN1368-3047
- 文件大小228.20KB
- 发表时间2014-11-11
- DOI10.1108/mbe-06-2013-0037
- 页码65-85
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