海量图书期刊资源,随时随地畅享阅读乐趣
Openness and Innovation Performance RevisitedMooi, Erik A.; Wathne, Kenneth H.; Kayande, Ujwal · Journal of Marketing Behavior · 2016
Occasion Matching of IndulgencesShu, Suzanne B.; Sharif, Marissa A. · Journal of Marketing Behavior · 2018
Self, Theory, and AIBelk, Russell · Journal of Marketing Behavior · 2019
Machines and Artificial IntelligenceBelk, Russell · Journal of Marketing Behavior · 2019
The Theorist as an Endangered Species?Puranam, Phanish · Journal of Marketing Behavior · 2019
When Does Humorous Marketing Hurt Brands?Warren, Caleb; McGraw, A. Peter · Journal of Marketing Behavior · 2016
Conspicuous Consumption of Time: A ReplicationHolthoff, Lisa Carola; Scheiben, Carolin · Journal of Marketing Behavior · 2019
The IKEA Effect. A Conceptual ReplicationSarstedt, Marko; Neubert, Doreen; Barth, Kati · Journal of Marketing Behavior · 2017