海量图书期刊资源,随时随地畅享阅读乐趣
Conceptualizing InvolvementZaichkowsky, Judith L. · Journal of Advertising · 1986
Conceptualizing health campaign strategies through the level of involvementKim, Yungwook · Corporate Communications: An International Journal · 2003
Exploring Fatherhood Diversity : Implications for Conceptualizing Father InvolvementMarsiglio, William; Day, Randal D.; Lamb, Michael E. · 2000
Understanding audience involvement: Conceptualizing and manipulating identification and transportationNurit Tal-Or; Jonathan Cohen · 2010
Conceptualizing models of linkage for community involvement in educational desegregationR. L. McNeely · 1983
Conceptualizing self‐monitoring: links to materialism and product involvementBrowne, Beverly A.; Kaldenberg, Dennis O. · Journal of Consumer Marketing · 1997
Conceptualizing How Job Involvement and Organizational Commitment Affect Turnover and AbsenteeismGary J. Blau and Kimberly B. Boal · The Academy of Management Review · 1987
Bidding behavior at the auctionChristy L. Johns; Judith L. Zaichkowsky · 2003
Exploring Art Film Audiences: A Marketing AnalysisChuu, Sharon L. H.; Chang, Jennifer C.; Zaichkowsky, Judith L. · Journal of Promotion Management · 2009
Reviews of booksPeggy Cunningham; Masaaki Kotabe; Sunil Erevelles; Mary L. Carsky; John Pliniussen; Judith Lynne Zaichkowsky · 2002
Family Food Shopping: Strategies Used by Husbands and WivesPOLEGATO, ROSEMARY; ZAICHKOWSKY, JUDITH L. · Journal of Consumer Affairs · 1994
Food Shopping Profiles of Career-oriented, Income-oriented, and At-home WivesROSEMARY POLEGATO; JUDITH L. ZAICHKOWSKY · 1999
Advertising and Consumer BehaviorDaniel K. Stewart · Journal of Advertising · 1974
PR Perspectives for AdvertisersWalter J. Walsh · Journal of Advertising · 1975
Antecedents of True Brand LoyaltyKim, Jooyoung; Morris, Jon D.; Swait, Joffre · Journal of Advertising · 2008
"Regulating Sin" Across CulturesWolburg, Joyce M.; Venger, Olesya · Journal of Advertising · 2009
Repetition Variation Strategies for Narrative AdvertisingChang, Chingching · Journal of Advertising · 2009
Measuring Trust In AdvertisingSoh, Hyeonjin; Reid, Leonard N.; King, Karen Whitehill · Journal of Advertising · 2009
Commercials as Context for Other CommercialsPoncin, Ingrid; Derbaix, Christian · Journal of Advertising · 2009
Long Live Creative Media ChoiceDahlén, Micael; Friberg, Lars; Nilsson, Erik · Journal of Advertising · 2009