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Reliability of Conjoint Analysis: Contrasting Data Collection ProceduresSegal, Madhav N. · Journal of Marketing Research · 1982
Marketing to the Hispanic CommunityMadhav N. Segal and Lionel Sosa · California Management Review · 1983
Implications of single vs. multiple buying sourcesMadhav N. Segal · 1989
Alternate Form Conjoint Reliability: An Empirical AssessmentMadhav N. Segal · Journal of Advertising · 1984
Alternate form Conjoint Reliability: An Empirical AssessmentSegal, Madhav N. · Journal of Advertising · 1984
Random Digit Dialing: A Comparison of MethodsMadhav N. Segal and Firooz Hekmat · Journal of Advertising · 1985
Value network for cross-national marketing management: A framework for analysis and applicationMadhav N. Segal; Uma A. Segal; Mary Ann Palmer Niemczycki · 1993
A Test for ClustersStephen John Arnold · Journal of Marketing Research · 1979
The Development of Brand LoyaltyW. T. Tucker · Journal of Marketing Research · 1964
“I'm here to help”Coyle, James R.; Smith, Ted; Platt, Glenn · Journal of Research in Interactive Marketing · 2012
Preference Minorities and the internetChoi, Jeonghye; Bell, David R · Journal of Marketing Research · 2011
Experimental Analysis of Predecision Information SeekingJohn E. Swan · Journal of Marketing Research · 1969
Valuing CustomersSunil Gupta, Donald R. Lehmann and Jennifer Ames Stuart · Journal of Marketing Research · 2004
Choice Criteria, Decision Behavior, and PersonalityJerome B. Kernan · Journal of Marketing Research · 1968
Stages of Consumer Decision MakingTerrence O'Brien · Journal of Marketing Research · 1971