海量图书期刊资源,随时随地畅享阅读乐趣
Repetition Variation Strategies for Narrative AdvertisingChang, Chingching · Journal of Advertising · 2009
Feeling Ambivalent About Going GreenChang, Chingching · Journal of Advertising · 2011
Imagery Fluency and Narrative Advertising EffectsChang, Chingching · Journal of Advertising · 2013
Editors’ NoteChang, Chingching; Lo, Ven-Huei · Asian Journal of Communication · 2007
Ambivalent Facebook usersChang, Chingching · Journal of Social and Personal Relationships · 2018
Enhancing Self-Referencing to Health MessagesCHINGCHING CHANG · 2011
Increasing Mental Health Literacy via Narrative AdvertisingChang, Chingching · Journal of Health Communication · 2008
When New Commercials Do Not Meet ExpectationsChang, Chingching · Journal of Advertising · 2014
Advertising and Consumer BehaviorDaniel K. Stewart · Journal of Advertising · 1974
PR Perspectives for AdvertisersWalter J. Walsh · Journal of Advertising · 1975
Antecedents of True Brand LoyaltyKim, Jooyoung; Morris, Jon D.; Swait, Joffre · Journal of Advertising · 2008
"Regulating Sin" Across CulturesWolburg, Joyce M.; Venger, Olesya · Journal of Advertising · 2009
Measuring Trust In AdvertisingSoh, Hyeonjin; Reid, Leonard N.; King, Karen Whitehill · Journal of Advertising · 2009
Commercials as Context for Other CommercialsPoncin, Ingrid; Derbaix, Christian · Journal of Advertising · 2009
Long Live Creative Media ChoiceDahlén, Micael; Friberg, Lars; Nilsson, Erik · Journal of Advertising · 2009