海量图书期刊资源,随时随地畅享阅读乐趣
Advertising the UniversityJugenheimer, Donald W. · Journal of Marketing for Higher Education · 1995
Advertising on the internetJugenheimer, Donald W. · New Jersey Journal of Communication · 1996
Advertising Manager's Handbookby Richard H. StansfieldReview by: Donald W. Jugenheimer · Journal of Advertising · 1980
Brand Loyalty, Measurement and Managementby Jacob Jacoby; Robert W. ChestnutReview by: Donald W. Jugenheimer · Journal of Advertising · 1979
Managing the Advertising Processby Sherril H. Kennedy; David R. CorkindaleReview by: Donald W. Jugenheimer · Journal of Advertising · 1978
Advertising Manager's Handbook. Stansfield, Richard H. Chicago: The Dartnell Corporation, 1979. 1475 ppJugenheimer, Donald W. · Journal of Advertising · 1980
Swindling and Selling: The Story of Legal and Illegal Congamesby Arthur A. LeffReview by: Donald W. Jugenheimer · Journal of Advertising · 1977
Kennedy, Sherril H., and David R. Corkindale. <i>Managing the Advertising Process</i> . Lexington, Mass.: Lexington, Books, 1976Jugenheimer, Donald W. · Journal of Advertising · 1978
Advertising and Consumer BehaviorDaniel K. Stewart · Journal of Advertising · 1974
PR Perspectives for AdvertisersWalter J. Walsh · Journal of Advertising · 1975
Antecedents of True Brand LoyaltyKim, Jooyoung; Morris, Jon D.; Swait, Joffre · Journal of Advertising · 2008
"Regulating Sin" Across CulturesWolburg, Joyce M.; Venger, Olesya · Journal of Advertising · 2009
Repetition Variation Strategies for Narrative AdvertisingChang, Chingching · Journal of Advertising · 2009
Measuring Trust In AdvertisingSoh, Hyeonjin; Reid, Leonard N.; King, Karen Whitehill · Journal of Advertising · 2009
Commercials as Context for Other CommercialsPoncin, Ingrid; Derbaix, Christian · Journal of Advertising · 2009
Long Live Creative Media ChoiceDahlén, Micael; Friberg, Lars; Nilsson, Erik · Journal of Advertising · 2009