海量图书期刊资源,随时随地畅享阅读乐趣
Marketing Planning and Performance:Lysonski, Steven; Vander Walt, Nick; Brodie, Roderick · Journal of Global Marketing · 1991
Impedance to GlobalizationDurvasula, Srinivas; Lysonski, Steven · Journal of Global Marketing · 2006
Gender RepresentationsZotos, Yiorgos C.; Lysonski, Steven · Journal of Euromarketing · 1994
In the Eye of the Beholder:Pollay, Richard W.; Lysonski, Steven · Journal of International Consumer Marketing · 1993
Beyond service attributes: do personal values matter?Durvasula, Srinivas; Lysonski, Steven; Madhavi, A.D. · Journal of Services Marketing · 2011
A double‐edged sword: understanding vanity across culturesDurvasula, Srinivas; Lysonski, Steven · Journal of Consumer Marketing · 2008
Ethical myopia: The case of “framing” by framingAlan E. Singer; Steven Lysonski; Ming Singer; David Hayes · 1991
Setting socially responsible marketing objectivesSirgy, M. Joseph; Lee, Dong‐Jin · European Journal of Marketing · 1996
The Changing Character of Industrial SellingWotruba, Thomas R. · European Journal of Marketing · 1980
Postmodern Marketing?Brown, Stephen · European Journal of Marketing · 1993
Marketing in a postmodern worldFuat Firat, A.; Dholakia, Nikhilesh; Venkatesh, Alladi · European Journal of Marketing · 1995
CommentaryCunningham, Anthony C. · European Journal of Marketing · 1999
Service loyaltyCaruana, Albert · European Journal of Marketing · 2002
Human ecology, geography and marketingRobson, Brian T. · European Journal of Marketing · 1969
E‐consumer behaviourDennis, Charles; Dennis, Charles; Merrilees, Bill; Jayawardhena, Chanaka; Tiu Wright, Len · European Journal of Marketing · 2009