海量图书期刊资源,随时随地畅享阅读乐趣
Book Review: Radio as an Advertising MediumBratcher, Austin S. · Journal of Marketing · 1940
Radio as an Advertising Mediumby Warren B. DygertReview by: Austin S. Bratcher · Journal of Marketing · 1940
Application of the Interview Method to a Trading Area Survey of Stillwater, Oklahomaby Perham C. NahlReview by: Austin S. Bratcher · Journal of Marketing · 1939
Product lifecycle management in pharmaceuticalsPrajapati, V.; Dureja, H. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2012
Cultural obstacles to market orientationHarris, Lloyd C. · Journal of Marketing Practice: Applied Marketing Science · 1996
Global medical marketingSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2014
Market segmentationHoek, Janet; Gendall, Philip; Esslemont, Don · Journal of Marketing Practice: Applied Marketing Science · 1996
Small businesses’ motivesCrick, Dave; Chaudhry, Shiv · Journal of Marketing Practice: Applied Marketing Science · 1997
Developments in airline marketing practiceDriver, John C. · Journal of Marketing Practice: Applied Marketing Science · 1999
Heralds of changeSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2013
Time marches onSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2013