海量图书期刊资源,随时随地畅享阅读乐趣
Book Review: The Global Marketing Imperative: Positioning Your Company for the New World of BusinessKnight, Gary A. · Journal of International Marketing · 1995
The global marketing imperative: Positioning your company for the new world of business: Michael R. Czinkota, Ilkka A. Ronkainen and John J. Tarrant NTC Business Books, Lincolnwood, Illinois, USA, ISBN 0-8442-3550-4Claude Cellich · 1997
Advances in International Marketing, Vol. 5: Industrial Networksby S. Tamer Cavusgil; D. Deo SharmaReview by: Gary A. Knight · Journal of International Marketing · 1994
Small and Medium-Sized Transnational Corporations: Role, Impact and Policy ImplicationsUnited Nations Conference on Trade and DevelopmentReview by: Gary A. Knight · Journal of International Marketing · 1994
Body measurement techniquesSimmons, Karla P.; Istook, Cynthia L. · Journal of Fashion Marketing and Management: An International Journal · 2003
Profiling fashion innovatorsPhau, Ian; Lo, Chang‐Chin · Journal of Fashion Marketing and Management: An International Journal · 2004
Body scanningMckinnon, Lashawnda; Istook, Cynthia L. · Journal of Fashion Marketing and Management: An International Journal · 2002
Luxury consumption factorsHusic, Melika; Cicic, Muris · Journal of Fashion Marketing and Management: An International Journal · 2009
Consumer‐based brand equityJung, Jaehee; Sung, Eunyoung · Journal of Fashion Marketing and Management: An International Journal · 2008
Organizational foundations of export performanceNeidik, Binnur · Journal of Fashion Marketing and Management: An International Journal · 2004
Challenging market conventionsde Kervenoael, Ronan; Canning, Catherine; Palmer, Mark; Hallsworth, Alan · Journal of Fashion Marketing and Management: An International Journal · 2011
Uncovering Victoria's SecretPhau, Ian; Hume, Margee; Mills, Michael · Journal of Fashion Marketing and Management: An International Journal · 2013