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Choice of Supplier in Embedded Markets: Relationship and Marketing Program Effects

Choice of Supplier in Embedded Markets: Relationship and Marketing Program Effects

Kenneth H. Wathne, Harald Biong and Jan B. Heide
  • 期刊名称Journal of Marketing
  • 作者Kenneth H. Wathne, Harald Biong and Jan B. Heide
  • 卷第65卷
  • 期第2期
  • 印刷ISSN0022-2429
  • 文件大小2944.18KB
  • 发表时间2001-04
  • DOI10.2307/3203380
  • 页码54-66
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