海量图书期刊资源,随时随地畅享阅读乐趣
Prescription drug advertising, disease knowledge, and older adults’ optimistic bias about the future risk of alzheimer’s diseasePark, Jin Seong; Ju, Ilwoo · Health Communication · 2015
Consumer’s Regulatory Knowledge of Prescription Drug Advertising and Health Risk Awareness: The Moderating Role of Risk Information ProminenceJu, Ilwoo; Ohs, Jennifer E.; Park, Jin Seong · Health Communication · 2019
When Numbers Count: Framing, Subjective Numeracy, and the Effects of Message Quantification in Direct-to-Consumer Prescription Drug AdvertisementsJu, Ilwoo; Park, Jin Seong · Journal of Promotion Management · 2013
Direct-to-Consumer Antidepressant Advertising and Consumers’ Optimistic Bias about the Future Risk of Depression: The Moderating Role of Advertising SkepticismPark, Jin Seong; Ju, Ilwoo; Kim, Kenneth Eunhan · Health Communication · 2014
Incentives for HealthAnderson, Peter; Harrison, Oliver; Cooper, Cary; Jané-Llopis, Eva · Journal of Health Communication · 2011
Health Literacy: What Is It?Berkman, Nancy D.; Davis, Terry C.; McCormack, Lauren · Journal of Health Communication · 2010
Communicating the NoncommunicableAnderson, Peter; Nishtar, Sania · Journal of Health Communication · 2011
I Am a PuzzlePaasche-Orlow, Michael K. · Journal of Health Communication · 2013
Vital DataJournal of Health Communication · 2003
Up FrontJournal of Health Communication · 1997
Video ReviewsJournal of Health Communication · 2002
Up FrontJournal of Health Communication · 1999