![Strategic adaptability and firm performance: A market-contingent perspective Daryl O. McKee, P.R. Varadarajan and William M. Pride, Journal of Marketing (July 1989), pp. 21–35 (RRR)]()
Strategic adaptability and firm performance: A market-contingent perspective Daryl O. McKee, P.R. Varadarajan and William M. Pride, Journal of Marketing (July 1989), pp. 21–35 (RRR)Vandermeer, Aaron; Koll, Wayne; Li, Audrey; Mason, Erik; Mui, Jimmy; Neath, Cathy; Patel, Daxa · Journal of Product Innovation Management · 1990