Students, Patients, Citizens, and Believers as “Customers”: A Cross-National Exploratory Study
Hutton, James G.; Leung, Vivienne; Mak, Angela K. Y.; Varey, Richard J.; Watjatrakul, Boonlert
- 期刊名称Journal of Nonprofit & Public Sector Marketing
- 作者Hutton, James G.; Leung, Vivienne; Mak, Angela K. Y.; Varey, Richard J.; Watjatrakul, Boonlert
- 卷第23卷
- 期第1期
- 印刷ISSN1049-5142
- 电子ISSN1540-6997
- 文件大小282.25KB
- 发表时间2011-02-22
- DOI10.1080/10495142.2011.548758
- 页码41-70