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Students, Patients, Citizens, and Believers as “Customers”: A Cross-National Exploratory Study

Students, Patients, Citizens, and Believers as “Customers”: A Cross-National Exploratory Study

Hutton, James G.; Leung, Vivienne; Mak, Angela K. Y.; Varey, Richard J.; Watjatrakul, Boonlert
  • 期刊名称Journal of Nonprofit & Public Sector Marketing
  • 作者Hutton, James G.; Leung, Vivienne; Mak, Angela K. Y.; Varey, Richard J.; Watjatrakul, Boonlert
  • 卷第23卷
  • 期第1期
  • 印刷ISSN1049-5142
  • 电子ISSN1540-6997
  • 文件大小282.25KB
  • 发表时间2011-02-22
  • DOI10.1080/10495142.2011.548758
  • 页码41-70
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