Special Issue on Service Value CreationMahajan, Gautam; Kabadayi, Sertan · Journal of Creating Value · 2017

Comments by Guest EditorsKabadayi, Sertan; Stokes, Peter · Journal of Creating Value · 2017

Multiple channel complexity: Conceptualization and measurementEyuboglu, Nermin; Kabadayi, Sertan; Buja, Andreas · Industrial Marketing Management · 2017

Optimal introductory pricing for new financial servicesNejad, Mohammad G; Kabadayi, Sertan · Journal of Financial Services Marketing · 2016

Website loyalty: an empirical investigation of its antecedentsKabadayi, Sertan; Gupta, Reetika · International Journal of Internet Marketing and Advertising · 2005

Choosing the right multiple channel system to minimize transaction costsSertan Kabadayi · 2011

Managing motives and design to influence web site revisitsKabadayi, Sertan; Gupta, Reetika · Journal of Research in Interactive Marketing · 2011

Internet shopping acceptanceMohd Suki, Norazah; Ramayah, T.; Mohd Suki, Norbayah · Direct Marketing: An International Journal · 2008

Direct marketing and relationshipsHarridge‐March, Sally · Direct Marketing: An International Journal · 2008

Social entrepreneurship and direct marketingMallin, Michael L.; Finkle, Todd A. · Direct Marketing: An International Journal · 2007

Ethics and regulation in direct marketingBrubaker, Steve · Direct Marketing: An International Journal · 2007

Data analysis and profilingScarisbrick‐Hauser, AnneMarie · Direct Marketing: An International Journal · 2007

Reaching the international consumerWilkinson, Timothy J.; McAlister, Anna; Widmier, Scott · Direct Marketing: An International Journal · 2007

Mapping the profiles of franchiseesHuang, Yu‐an; Phau, Ian · Direct Marketing: An International Journal · 2008

E‐tail constraints and tradeoffsHofacker, Charles F. · Direct Marketing: An International Journal · 2008