Literaturgeschichte (Theorien - Modelle - Praktiken) || Die Autoren
- 作者Buschmeier, Matthias; Erhart, Walter; Kauffmann, Kai
- 文件大小90.12KB
- 发表时间2014
- DOI10.1515/9783110287295.377
The Economic Value of Celebrity EndorsementsElberse, Anita; Verleun, Jeroen · Journal of Advertising Research · 2012
Bye-Bye Bundles: The Unbundling of Music in Digital ChannelsElberse, Anita · Journal of Marketing · 2010
A case study of a Netizen's guide to electionsDutton, William H.; Elberse, Anita; Hale, Matthew · Communications of the ACM · 1999
The Motion Picture Industry: Critical Issues in Practice, Current Research, and New Research DirectionsEliashberg, Jehoshua; Elberse, Anita; Leenders, Mark A.A.M. · Marketing Science · 2006
Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion PicturesAnita Elberse and Jehoshua Eliashberg · Marketing Science · 2003
Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion PicturesElberse, Anita; Eliashberg, Jehoshua · Marketing Science · 2003
The effectiveness of pre-release advertising for motion pictures: An empirical investigation using a simulated marketAnita Elberse; Bharat Anand · 2007
Product lifecycle management in pharmaceuticalsPrajapati, V.; Dureja, H. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2012
Cultural obstacles to market orientationHarris, Lloyd C. · Journal of Marketing Practice: Applied Marketing Science · 1996
Global medical marketingSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2014
Market segmentationHoek, Janet; Gendall, Philip; Esslemont, Don · Journal of Marketing Practice: Applied Marketing Science · 1996
Small businesses’ motivesCrick, Dave; Chaudhry, Shiv · Journal of Marketing Practice: Applied Marketing Science · 1997
Developments in airline marketing practiceDriver, John C. · Journal of Marketing Practice: Applied Marketing Science · 1999
Heralds of changeSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2013
Time marches onSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2013