Reviewers for 2016 / Evaluadores del año 2016
- 期刊名称Infancia y Aprendizaje
- 卷第40卷
- 期第1期
- 印刷ISSN0210-3702
- 电子ISSN1578-4126
- 文件大小275.12KB
- 发表时间2017-01-02
- DOI10.1080/02103702.2016.1263450
- 页码189-190
广告沟通与促销管理 第2版（澳）约翰·R.罗西特（John R.Rossiter），（美）拉里·珀西（Larry Percy）著；康蓉等译 · 北京：中国人民大学出版社 · 2004
Attitude Change through Visual Imagery in AdvertisingRossiter, John R.; Percy, Larry · Journal of Advertising · 1980
Observations: How the roles of advertising merely appear to have changedRossiter, John R.; Percy, Larry · International Journal of Advertising · 2014
Advertising and Consumer BehaviorDaniel K. Stewart · Journal of Advertising · 1974
PR Perspectives for AdvertisersWalter J. Walsh · Journal of Advertising · 1975
Antecedents of True Brand LoyaltyKim, Jooyoung; Morris, Jon D.; Swait, Joffre · Journal of Advertising · 2008
"Regulating Sin" Across CulturesWolburg, Joyce M.; Venger, Olesya · Journal of Advertising · 2009
Repetition Variation Strategies for Narrative AdvertisingChang, Chingching · Journal of Advertising · 2009
Measuring Trust In AdvertisingSoh, Hyeonjin; Reid, Leonard N.; King, Karen Whitehill · Journal of Advertising · 2009
Commercials as Context for Other CommercialsPoncin, Ingrid; Derbaix, Christian · Journal of Advertising · 2009
Long Live Creative Media ChoiceDahlén, Micael; Friberg, Lars; Nilsson, Erik · Journal of Advertising · 2009