![Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure]()
Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and InfrastructureStephen W. Brown, Frederick E. Webster Jr., Jan-Benedict E. M. Steenkamp, William L. Wilkie, Jagdish N. Sheth, Rajendra S. Sisodia, Roger A. Kerin, Deborah J. MacInnis, Leigh McAlister, Jagmohan S. Raju, Ronald J. Bauerly, Don T. Johnson, Mandeep Singh and Richard Staelin · Journal of Marketing · 2005