Versuch über Schillerby Thomas Mann
- 期刊名称Books Abroad
- 作者Review by: Richard Plant
- 卷第30卷
- 期第1期
- 印刷ISSN0006-7431
- 文件大小323.41KB
- 发表时间1956
- DOI10.2307/40095086
The Forecaster's DilemmaChaim M. Ehrman and Steven M. Shugan · Marketing Science · 1995
Editorial: Consulting, Research, and Consulting ResearchShugan, Steven M. · 2004
Intensity Measures of Consumer PreferenceJohn R. Hauser and Steven M. Shugan · Operations Research · 1980
Brand Loyalty Programs: Are They Shams?Shugan, Steven M. · Marketing Science · 2005
Editorial: Defining Interesting Research ProblemsShugan, Steven M. · Marketing Science · 2003
The Cost of ThinkingSteven M. Shugan · Journal of Consumer Research · 1980
Film Critics: Influencers or Predictors?Jehoshua Eliashberg and Steven M. Shugan · Journal of Marketing · 1997
Intensity Measures of Consumer PreferenceHauser, John R.; Shugan, Steven M. · Operations Research · 1980
Cultural obstacles to market orientationHarris, Lloyd C. · Journal of Marketing Practice: Applied Marketing Science · 1996
Market segmentationHoek, Janet; Gendall, Philip; Esslemont, Don · Journal of Marketing Practice: Applied Marketing Science · 1996
Small businesses’ motivesCrick, Dave; Chaudhry, Shiv · Journal of Marketing Practice: Applied Marketing Science · 1997
Developments in airline marketing practiceDriver, John C. · Journal of Marketing Practice: Applied Marketing Science · 1999
Stress and consumer behaviorMathur, Anil; Moschis, George P.; Lee, Euehun · Journal of Marketing Practice: Applied Marketing Science · 1999
Critical issues in implementing marketingMeldrum, Mike · Journal of Marketing Practice: Applied Marketing Science · 1996
Chameleons in marketspacePattinson, Hugh; Brown, Linden · Journal of Marketing Practice: Applied Marketing Science · 1996
Harvesting the nettleHopkins, Michael · Journal of Marketing Practice: Applied Marketing Science · 1995