Consistency in Attitudes toward Civil Liberties
- 期刊名称The Journal of Social Psychology
- 作者Arkoff, Abe; Meredith, Gerald M.
- 卷第70卷
- 期第2期
- 印刷ISSN0022-4545
- 电子ISSN1940-1183
- 文件大小377.55KB
- 发表时间1966-12
- DOI10.1080/00224545.1966.9712424
- 页码265-274
Towards a Unified Theory of Brand Equity: Conceptualizations, Typologies and Avenues for Future ResearchDavcik, Nebojsa S.; da Silva, Rui Vinhas; Hair, Joseph F. · SSRN Electronic Journal · 2013
Executive summary of “Towards a unified theory of brand equity: conceptualizations, taxonomy and avenues for future research”Journal of Product & Brand Management · 2015
Integrated brand building using brand taxonomiesde Chernatony, Leslie · Journal of Product & Brand Management · 1997
Pricing information goodsGuzmán, Francisco; Linde, Frank · Journal of Product & Brand Management · 2009
Building Successful Brands: the Strategic OptionsDoyle, Peter · Journal of Product & Brand Management · 1992
Corporate reputation: concept and measurementCaruana, Albert · Journal of Product & Brand Management · 1997
Buying apparel over the InternetGoldsmith, Ronald E.; Goldsmith, Elizabeth B. · Journal of Product & Brand Management · 2002
How consumers evaluate store brandsDick, Alan; Jain, Arun; Richardson, Paul · Journal of Product & Brand Management · 1996
New product developmentFojt, Martin · Journal of Product & Brand Management · 1996
Consumer response to gift promotionsMontaner, Teresa; de Chernatony, Leslie; Buil, Isabel · Journal of Product & Brand Management · 2011