海量图书期刊资源,随时随地畅享阅读乐趣
Girl power and word‐of‐mouth behavior in the flourishing sports marketBush, Victoria D.; Bush, Alan J.; Clark, Paul; Bush, Robert P. · Journal of Consumer Marketing · 2005
Assessing direct response service advertising on televisionRobert P. Bush; Alan J. Bush; Philip S. Nitse · 1991
A content analysis of direct response television advertisingAlan J. Bush; Robert P. Bush · 1990
A Content Analysis of Animation in Television AdvertisingBush, Alan J.; Hair, Joseph F.; Bush, Robert P. · Journal of Advertising · 1983
A Content Analysis of Animation in Television AdvertisingAlan J. Bush, Joseph F. Hair, Jr. and Robert P. Bush · Journal of Advertising · 1983
SHOULD ADVERTISERS USE NUMBER‐BASED COPY IN PRINT ADVERTISEMENTS?Bush, Alan J.; Bush, Robert P. · Journal of Consumer Marketing · 1986
Biomechanical Factors in Human Dermal Bitemarks in a Cadaver ModelMary A. Bush; Raymond G. Miller; Peter J. Bush; Robert B. J. Dorion · 2009
Beyond response: Investigating consumer perceptions that drive likability of direct response advertisementsAlan J. Bush; Robert P. Bush; Philip S. Nitse · 1993