Sales Force Participation in Quota Setting and Sales Forecasting
- 期刊名称Journal of Marketing
- 作者Wotruba, Thomas R.; Thurlow, Michael L.
- 卷第40卷
- 期第2期
- 印刷ISSN0022-2429
- 电子ISSN1547-7185
- 文件大小778.31KB
- 发表时间1976-04
- DOI10.1177/002224297604000204
- 页码11-16
Book Review: Marketing, Society, and ConflictLewis, Edwin H. · Journal of Marketing · 1976
Book Review: Marketing and Society: The ChallengeSpratlen, Thaddeus H. · Journal of Marketing · 1970
Book Review: The Handbook of Marketing and SocietyFord, Gary T.; Block, Lauren · Journal of Public Policy & Marketing · 2002
Book review: Marketing Ethics and SocietyEagleLynneDahlStephan, Marketing Ethics and Society, SAGE: London, 2015; 293 pp.: ISBN: 9781446296622 (pbk)Cheney, George · Management Learning · 2017
Book Review Section : MACRO MARKETING (Second Edition) by Reed Moyer and Michael D. Hutt (New York: John Wiley & Sons, 1978) and THE ZERO-SUM SOCIETY by Lester C. Thurow (Basic Books, 1980)Wish, J. · Journal of Macromarketing · 1981
Our working women: An underutilized resourceRolph E. Anderson; Richard J. Tersine · 1973
Society and Marketingby Norman KangunReview by: Rolph E. Anderson · Journal of Marketing · 1973
The sales manager: Tomorrow's super marketerBet Rosenbloom; Rolph E. Anderson · 1984
Empowering salespeople: Personal, managerial, and organizational perspectivesRolph E. Anderson; Wen-yeh (Rene) Huang · 2006
Technical Wording in Advertising: Implications for Market SegmentationRolph E. Anderson and Marvin A. Jolson · Journal of Marketing · 1980
Will the real channel manager please stand up?Rolph E. Anderson; Rajiv Mehta; Alan J. Dubinsky · 2003
Importance of Alternative Rewards: Impact Of Managerial LevelAlan J. Dubinsky; Rolph E. Anderson; Rajiv Mehta · 2000
Product lifecycle management in pharmaceuticalsPrajapati, V.; Dureja, H. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2012
Cultural obstacles to market orientationHarris, Lloyd C. · Journal of Marketing Practice: Applied Marketing Science · 1996
Global medical marketingSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2014
Market segmentationHoek, Janet; Gendall, Philip; Esslemont, Don · Journal of Marketing Practice: Applied Marketing Science · 1996
Small businesses’ motivesCrick, Dave; Chaudhry, Shiv · Journal of Marketing Practice: Applied Marketing Science · 1997
Developments in airline marketing practiceDriver, John C. · Journal of Marketing Practice: Applied Marketing Science · 1999
Heralds of changeSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2013
Time marches onSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2013