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Developing an eBusiness Strategy to Achieve Consumer Loyalty through Electronic Channels

Developing an eBusiness Strategy to Achieve Consumer Loyalty through Electronic Channels

Louvieris, Panos; Van Westering, Jetske; Driver, John

期刊名称International Journal of Wine Marketing
作者Louvieris, Panos; Van Westering, Jetske; Driver, John
卷第15卷
期第1期
印刷ISSN0954-7541
文件大小353.08KB
发表时间2003-01
DOI10.1108/eb008751
页码44-53

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