Measuring and managing brand loyaltyKnox, Simon; Walker, David · Journal of Strategic Marketing · 2001

The six conventions of corporate brandingKnox, Simon; Bickerton, David · European Journal of Marketing · 2003

Brand Pricing in a Recessionde Chernatony, Leslie; Knox, Simon; Chedgey, Mark · European Journal of Marketing · 1992

Customer advocacy and brand developmentLawer, Christopher; Knox, Simon · Journal of Product & Brand Management · 2006

Food safety compliance approachesBradford-Knox, Richard; Neighbour, Simon · British Food Journal · 2017

Brand marketing in transitionKnox, Simon; Maklan, Stan · Journal of Brand Management · 1998

Organisational buying behaviour in changing timesKeith Thompson; Helen Mitchell; Simon Knox · 1998

Integrated brand building using brand taxonomiesde Chernatony, Leslie · Journal of Product & Brand Management · 1997

Pricing information goodsGuzmán, Francisco; Linde, Frank · Journal of Product & Brand Management · 2009

Building Successful Brands: the Strategic OptionsDoyle, Peter · Journal of Product & Brand Management · 1992

Corporate reputation: concept and measurementCaruana, Albert · Journal of Product & Brand Management · 1997

Buying apparel over the InternetGoldsmith, Ronald E.; Goldsmith, Elizabeth B. · Journal of Product & Brand Management · 2002

How consumers evaluate store brandsDick, Alan; Jain, Arun; Richardson, Paul · Journal of Product & Brand Management · 1996

New product developmentFojt, Martin · Journal of Product & Brand Management · 1996

Consumer response to gift promotionsMontaner, Teresa; de Chernatony, Leslie; Buil, Isabel · Journal of Product & Brand Management · 2011