海量图书期刊资源,随时随地畅享阅读乐趣
Executive Insights: Managing the Transnational Value Chain—Strategies for Firms from Emerging MarketsCraig, C. Samuel; Douglas, Susan P. · Journal of International Marketing · 1997
Configural Advantage in Global MarketsC. Samuel Craig and Susan P. Douglas · Journal of International Marketing · 2000
Global Portfolio Planning and Market InterconnectednessSusan P. Douglas and C. Samuel Craig · Journal of International Marketing · 1996
On Improving the Conceptual Foundations of International Marketing ResearchSusan P. Douglas and C. Samuel Craig · Journal of International Marketing · 2006
Examining Performance of U. S. Multinationals in Foreign MarketsSusan P. Douglas and C. Samuel Craig · Journal of International Business Studies · 1983
Integrating Branding Strategy across Markets: Building International Brand ArchitectureSusan P. Douglas, C. Samuel Craig and Edwin J. Nijssen · Journal of International Marketing · 2001
Patterns of Convergence and Divergence among Industrialized Nations: 1960 - 1988C. Samuel Craig, Susan P. Douglas and Andreas Grein · Journal of International Business Studies · 1992
Collaborative and Iterative Translation: An Alternative Approach to Back TranslationSusan P. Douglas and C. Samuel Craig · Journal of International Marketing · 2007
Culture Matters: Consumer Acceptance of U.S. Films in Foreign MarketsC. Samuel Craig, William H. Greene and Susan P. Douglas · Journal of International Marketing · 2005
Body measurement techniquesSimmons, Karla P.; Istook, Cynthia L. · Journal of Fashion Marketing and Management: An International Journal · 2003
Profiling fashion innovatorsPhau, Ian; Lo, Chang‐Chin · Journal of Fashion Marketing and Management: An International Journal · 2004
Body scanningMckinnon, Lashawnda; Istook, Cynthia L. · Journal of Fashion Marketing and Management: An International Journal · 2002
Luxury consumption factorsHusic, Melika; Cicic, Muris · Journal of Fashion Marketing and Management: An International Journal · 2009
Consumer‐based brand equityJung, Jaehee; Sung, Eunyoung · Journal of Fashion Marketing and Management: An International Journal · 2008
Organizational foundations of export performanceNeidik, Binnur · Journal of Fashion Marketing and Management: An International Journal · 2004
Challenging market conventionsde Kervenoael, Ronan; Canning, Catherine; Palmer, Mark; Hallsworth, Alan · Journal of Fashion Marketing and Management: An International Journal · 2011
Uncovering Victoria's SecretPhau, Ian; Hume, Margee; Mills, Michael · Journal of Fashion Marketing and Management: An International Journal · 2013