Event‐brand transfer in an entertainment service: experiential marketing
- 期刊名称Industrial Management & Data Systems
- 作者Vila‐López, Natalia; Rodríguez‐Molina, MaCarmen
- 卷第113卷
- 期第5期
- 印刷ISSN0263-5577
- 文件大小235.27KB
- 发表时间2013-05-17
- DOI10.1108/02635571311324160
- 页码712-731
Implementation problems in industrial market segmentationSally Dibb; Lyndon Simkin · 1994
TARGETING, SEGMENTS AND POSITIONINGDibb, Sally; Simkin, Lyndon · International Journal of Retail & Distribution Management · 1991
Strategy and Tactics: Marketing Leisure FacilitiesDibb, Sally; Simkin, Lyndon · The Service Industries Journal · 1993
市场营销 案例和概念 第2版（英）Sally Dibb，（英）Lyndon Simkin著；赵平，孙燕军译 · 北京：清华大学出版社 · 2004
市场营销：案例和概念 第2版Sally Dibb Lyndon Simkin著 · 2004
A program for implementing market segmentationDibb, Sally; Simkin, Lyndon · Journal of Business & Industrial Marketing · 1997
Bridging the segmentation theory/practice divideDibb, Sally; Simkin, Lyndon · Journal of Marketing Management · 2009
Customer relationship management research (1992‐2002)Ngai, E.W.T. · Marketing Intelligence & Planning · 2005
Opportunities for green marketing: young consumersLee, Kaman · Marketing Intelligence & Planning · 2008
Green value addedHartmann, Patrick; Apaolaza Ibáñez, Vanessa · Marketing Intelligence & Planning · 2006
Attitudes towards environmentally friendly productsCheah, Isaac; Phau, Ian · Marketing Intelligence & Planning · 2011
Relationship marketing research (1994‐2006)Das, Kallol · Marketing Intelligence & Planning · 2009
Service Quality MeasurementLewis, Barbara R. · Marketing Intelligence & Planning · 1993
Relationship marketing and customer loyaltyOly Ndubisi, Nelson · Marketing Intelligence & Planning · 2007
The personalised marketplace: beyond the 4PsGoldsmith, Ronald E. · Marketing Intelligence & Planning · 1999