海量图书期刊资源,随时随地畅享阅读乐趣
Optimising multiple channelsHugh Wilson,Matt Hobbs,Chris Dolder,Malcolm McDonald · Journal of Direct, Data and Digital Marketing Practice · 2004
Marketing Plans (How to Prepare Them, How to Use Them) ||McDonald, Malcolm; Wilson, Hugh · 2012
Factors for Success in Customer Relationship Management (CRM) SystemsWilson, Hugh; Daniel, Elizabeth; McDonald, Malcolm · Journal of Marketing Management · 2002
Computer‐aided marketing planning: The experience of early adoptersWilson, Hugh N.; McDonald, Malcolm H.B. · Journal of Marketing Management · 1996
Exploiting Technique Interrelationships: A Model of Strategic Marketing PlanningMcDonald, Malcolm H. B.; Wilson, Hugh N. · Journal of Euromarketing · 1999
Marketing Plans (How to Prepare Them, How to Use Them) || IndexMcDonald, Malcolm; Wilson, Hugh · 2012
An evaluation of styles of IT support for marketing planningWilson, Hugh N.; McDonald, Malcolm H.B. · European Journal of Marketing · 2001
Marketing Plans 8e (How to Prepare Them, How to Profit from Them) ||McDonald, Malcolm; Wilson, Hugh · 2016