海量图书期刊资源,随时随地畅享阅读乐趣
Real Models in Marketing, or Phony Games?Wasson, Chester R. · Journal of Marketing · 1963
Myth Management and Selective PerceptionReview by: Chester R. Wasson · Journal of Marketing · 1969
Risk. Involved Decision ProcessReview by: Chester R. Wasson · Journal of Marketing · 1963
Consumer choice processes: Search, or automatic response?Chester R. Wasson · 1979
What Is "New" about a New Product?Chester R. Wasson · Journal of Marketing · 1960
What is “New” about a New Product?Wasson, Chester R. · Journal of Marketing · 1960
How Predictable Are Fashion and Other Product Life Cycles?Chester R. Wasson · Journal of Marketing · 1968
Product lifecycle management in pharmaceuticalsPrajapati, V.; Dureja, H. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2012
Cultural obstacles to market orientationHarris, Lloyd C. · Journal of Marketing Practice: Applied Marketing Science · 1996
Global medical marketingSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2014
Market segmentationHoek, Janet; Gendall, Philip; Esslemont, Don · Journal of Marketing Practice: Applied Marketing Science · 1996
Small businesses’ motivesCrick, Dave; Chaudhry, Shiv · Journal of Marketing Practice: Applied Marketing Science · 1997
Developments in airline marketing practiceDriver, John C. · Journal of Marketing Practice: Applied Marketing Science · 1999
Heralds of changeSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2013
Time marches onSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2013