Society Records and Activities
- 期刊名称Journal of Paleontology
- 作者M. L. Thompson, Charles Collinson, Roger L. Batten, William B. N. Berry, John B. Droste, Richard L. Jodry, Charles H. Summerson and Frederick W. Cropp
- 卷第35卷
- 期第4期
- 印刷ISSN0022-3360
- 电子ISSN1937-2337
- 文件大小1668.08KB
- 发表时间1961-07
- DOI10.2307/1301224
- 页码884-910
Myth Management and Selective PerceptionReview by: Chester R. Wasson · Journal of Marketing · 1969
Risk. Involved Decision ProcessReview by: Chester R. Wasson · Journal of Marketing · 1963
Consumer choice processes: Search, or automatic response?Chester R. Wasson · 1979
What Is "New" about a New Product?Chester R. Wasson · Journal of Marketing · 1960
What is “New” about a New Product?Wasson, Chester R. · Journal of Marketing · 1960
Real Models in Marketing, or Phony Games?Wasson, Chester R. · Journal of Marketing · 1963
How Predictable Are Fashion and Other Product Life Cycles?Chester R. Wasson · Journal of Marketing · 1968
Product lifecycle management in pharmaceuticalsPrajapati, V.; Dureja, H. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2012
Cultural obstacles to market orientationHarris, Lloyd C. · Journal of Marketing Practice: Applied Marketing Science · 1996
Global medical marketingSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2014
Market segmentationHoek, Janet; Gendall, Philip; Esslemont, Don · Journal of Marketing Practice: Applied Marketing Science · 1996
Small businesses’ motivesCrick, Dave; Chaudhry, Shiv · Journal of Marketing Practice: Applied Marketing Science · 1997
Developments in airline marketing practiceDriver, John C. · Journal of Marketing Practice: Applied Marketing Science · 1999
Heralds of changeSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2013
Time marches onSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2013