Optimization (Lucien W. Neustadt)
- 期刊名称SIAM Review
- 作者Sagan, Hans
- 卷第20卷
- 期第2期
- 印刷ISSN0036-1445
- 电子ISSN1095-7200
- 文件大小157.10KB
- 发表时间1978-04
- DOI10.1137/1020059
- 页码405-405
Advances in Advertising Research IX || Advertising Effects of In-Game-Advertising vs. In-App-AdvertisingCauberghe, Verolien; Hudders, Liselot; Eisend, Martin · 2018
Multichannel advertising: does print advertising affect search engine advertising?Olbrich, Rainer; D. Schultz, Carsten · European Journal of Marketing · 2014
Advertising Age Library Classics: The Lasker Storyby Albert D. Lasker;Advertising Age Library Classics: My Life in Advertising/Scientific Advertisingby Claude C. Hopkins;Advertising Age Library Classics: How to Become an Advertising Manby James Webb Young;Advertising Age Library Classics: The Art of Writing Advertisingby Denis Higgins;Advertising Age Library Classics: Confessions of an Advertising Manby David OgilvyReview by: Esther Thorsen · Journal of Advertising · 1987
Fundamentals of Advertising || Measuring advertising effectiveness I: theories of how advertising worksWILMSHURST, J · 1999
Advertising framed: An exploratory study of advertising frameworks in financial service advertisingvan derLee, Angela; Smit, Edith G. · 2001
Advertising in New Formats and Media (Current Research and Implications for Marketers) || From Advertising Avoidance to Advertising Approach: Rethinking Attention in New Advertising FormatsDe Pelsmacker, Patrick · 2016
[Advances in International Marketing] New Directions in International Advertising Research Volume 12 || Advertising in the Czech Republic: Czech perceptions of effective advertising and advertising clutterTaylor, Charles R. · 2002
The Handbook of International Advertising Research (Cheng/The Handbook of International Advertising Research) || Viral AdvertisingCheng, Hong · 2014
AdvertisingPollay, Richard W.; Leigh, James H.; Martin, Claude R.; Patti, Charles H. · Communication Booknotes · 1979
HISTORYCommunication Booknotes Quarterly · 2003
Latin AmericaHuesca, Robert · Communication Booknotes Quarterly · 1998
German Media BooksUbbens, Wilbert · Communication Booknotes · 1985
General Media WorksOswald, Ida; Wilson, Susanne; Giblin, Thomas R.; Boeckman, Charles; Gordon, Donald R.; Ritter, Jess; Lewis, Grover; Lerbringer, Otto · Communication Booknotes · 1972
POLITICAL COMMUNICATIONCommunication Booknotes Quarterly · 2001
Books and publishingBracken, James K.; Hinman, Larry G. · Communication Booknotes Quarterly · 1998
British and European communicationsSterling, Chris; Levine, Niall · Communication Booknotes Quarterly · 1999