Advances in Advertising Research IX || Advertising Effects of In-Game-Advertising vs. In-App-Advertising
- 作者Cauberghe, Verolien; Hudders, Liselot; Eisend, Martin
- 文件大小661.60KB
- 发表时间2018
- DOI10.1007/978-3-658-22681-7_6
- 页码73-86
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