Advances in Advertising Research IX || The Effectiveness of In-Game Advertising: Examining the Influence of Ad Format
- 作者Cauberghe, Verolien; Hudders, Liselot; Eisend, Martin
- 文件大小257.80KB
- 发表时间2018
- DOI10.1007/978-3-658-22681-7_7
- 页码87-100
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