海量图书期刊资源,随时随地畅享阅读乐趣
Relationship Governance in a Supply Chain NetworkKenneth H. Wathne and Jan B. Heide · Journal of Marketing · 2004
Interfirm Monitoring, Social Contracts, and Relationship OutcomesJan B. Heide, Kenneth H. Wathne and Aksel I. Rokkan · Journal of Marketing Research · 2007
Specific Investments in Marketing Relationships: Expropriation and Bonding EffectsAksel I. Rokkan, Jan B. Heide and Kenneth H. Wathne · Journal of Marketing Research · 2003
Choice of Supplier in Embedded Markets: Relationship and Marketing Program EffectsKenneth H. Wathne, Harald Biong and Jan B. Heide · Journal of Marketing · 2001
Friends, Businesspeople, and Relationship Roles: A Conceptual Framework and a Research AgendaJan B. Heide and Kenneth H. Wathne · Journal of Marketing · 2006
Product lifecycle management in pharmaceuticalsPrajapati, V.; Dureja, H. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2012
Cultural obstacles to market orientationHarris, Lloyd C. · Journal of Marketing Practice: Applied Marketing Science · 1996
Global medical marketingSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2014
Market segmentationHoek, Janet; Gendall, Philip; Esslemont, Don · Journal of Marketing Practice: Applied Marketing Science · 1996
Small businesses’ motivesCrick, Dave; Chaudhry, Shiv · Journal of Marketing Practice: Applied Marketing Science · 1997
Developments in airline marketing practiceDriver, John C. · Journal of Marketing Practice: Applied Marketing Science · 1999
Heralds of changeSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2013
Time marches onSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2013