海量图书期刊资源,随时随地畅享阅读乐趣
Cultural Brands from Emerging Markets: Brand Image across Host and Home CountriesFrancisco Guzmán and Audhesh K. Paswan · Journal of International Marketing · 2009
Consumer Value and TimePaswan, Audhesh K.; Guzmán, Francisco · Journal of Creating Value · 2017
Consumer Brand Value Co-creation TypologyGuzmán, Francisco; Paswan, Audhesh K.; Kennedy, Eric · Journal of Creating Value · 2018
Business to business governance structure and marketing strategyPaswan, Audhesh K.; Guzmán, Francisco; Blankson, Charles · Industrial Marketing Management · 2012
Self-Referencing and Political Candidate Brands: A Congruency PerspectiveGuzmán, Francisco; Paswan, Audhesh K.; Van Steenburg, Eric · Journal of Political Marketing · 2015
Body measurement techniquesSimmons, Karla P.; Istook, Cynthia L. · Journal of Fashion Marketing and Management: An International Journal · 2003
Profiling fashion innovatorsPhau, Ian; Lo, Chang‐Chin · Journal of Fashion Marketing and Management: An International Journal · 2004
Body scanningMckinnon, Lashawnda; Istook, Cynthia L. · Journal of Fashion Marketing and Management: An International Journal · 2002
Luxury consumption factorsHusic, Melika; Cicic, Muris · Journal of Fashion Marketing and Management: An International Journal · 2009
Consumer‐based brand equityJung, Jaehee; Sung, Eunyoung · Journal of Fashion Marketing and Management: An International Journal · 2008
Organizational foundations of export performanceNeidik, Binnur · Journal of Fashion Marketing and Management: An International Journal · 2004
Challenging market conventionsde Kervenoael, Ronan; Canning, Catherine; Palmer, Mark; Hallsworth, Alan · Journal of Fashion Marketing and Management: An International Journal · 2011
Uncovering Victoria's SecretPhau, Ian; Hume, Margee; Mills, Michael · Journal of Fashion Marketing and Management: An International Journal · 2013