![[Advances in Business Marketing and Purchasing] Field Guide to Case Study Research in Business-to-business Marketing and Purchasing Volume 21 || Ethnographic Research in Service Marketing: Theory, Methods, and Practice]()
[Advances in Business Marketing and Purchasing] Field Guide to Case Study Research in Business-to-business Marketing and Purchasing Volume 21 || Ethnographic Research in Service Marketing: Theory, Methods, and PracticeWoodside, Arch G.; Pattinson, Hugh M.; Marshall, Roger · 2014