海量图书期刊资源,随时随地畅享阅读乐趣
Digital Game ChangersFulgoni, Gian; Lipsman, Andrew · Journal of Advertising Research · 2014
The Rise of the Digital OmnivoreFulgoni, Gian M. · Journal of Advertising Research · 2015
Measuring Television In the Programmatic AgeFulgoni, Gian M.; Lipsman, Andrew · Journal of Advertising Research · 2017
Whither the Click? How Online Advertising WorksFulgoni, Gian M.; Mörn, Marie Pauline · Journal of Advertising Research · 2009
Big Data: Friend or Foe of Digital Advertising?Fulgoni, Gian · Journal of Advertising Research · 2013
Why Marketers Need New Measures Of Consumer EngagementFulgoni, Gian M. · Journal of Advertising Research · 2018
Are You Using the Right Mobile Advertising Metrics?Fulgoni, Gian M.; Lipsman, Andrew · Journal of Advertising Research · 2017
Digital Word of Mouth And Its Offline AmplificationFulgoni, Gian M.; Lipsman, Andrew · Journal of Advertising Research · 2015